The Home Depot will debut a new NASCAR-themed television ad during the broadcast of the Daytona 500 on Feb. 18 that features two-time Nextel Cup Series champion Tony Stewart. The spot accentuates The Home Depot’s brand promise of “know-how” by introducing the Tony Stewart Institute where Stewart, driver of the #20 Home Depot Chevrolet for Joe Gibbs Racing, brings his on-track success and “know-how” to home improvement. During the 30-second spot, titled “Drills,” Stewart accidentally bumps into the corner of his desk and a screw falls loose. Addressing the freshman class of 2007, Stewart asks if anyone has a cordless drill. The class responds by raising their hand, each holding a cordless drill while still taking notes. Stewart looks up, and upon seeing the eager students proclaims, “This should be a good year.” The ads emphasize that the secret to success is “know-how,” whether the individual is an associate at the Tony Stewart Institute or a racing superstar. The commercials will air throughout FOX’s coverage of the Daytona 500 and during subsequent NASCAR races on the major television networks covering the 2007 Nextel Cup season. The Richards Group, based in Dallas, developed the commercials.(JGR/True Speed Commications PR)(2-7-2007)
