Furniture Row Racing, #78 in the Nextel Cup Series, has announced plans to seek additional sponsorship. Furniture Row Companies, based out of Denver, Colorado, owns and exclusively sponsors Furniture Row Racing. The organization currently operates a full-time, stand-alone Cup team with driver and motor sport personality Kenny Wallace behind the wheel. Furniture Row Racing is actively seeking sponsorship to fund the #78 team with a new sponsor. The Furniture Row Racing sponsorship will be used to form a second team [rumored to be driven by Sterling Marlin in 2008]. Furniture Row Racing is confident that a second team will provide the additional resources required to continue to grow and develop a competitive program. The benefits of running a second team, even in a part-time capacity, are deemed exceptionally valuable by the organization. Due to Wallace’s widespread popularity, a new sponsor could garner valuable brand exposure both on and off the track.(Businesswire.com)(7-4-2007) UPDATE: also hearing that the ream will be ending it’s current in-house engine program and is currently in talks with Hendrick Motorsports, Joe Gibbs Racing and RCR/DEI about an engine leasing program for 2008.(7-5-2007) UPDATE 2: Furniture Row Racing’s representatives deny recent rumors that their in house engine program will be outsourced or leased beyond their existing deal with Hendrick Motorsport for superspeedway [resrtictor plate] engines. In fact, the organization is committed to building a long term, competitive program. The continued enhancement and growth of its in house engine department is considered a key element in obtaining that goal. Furniture Row Racing currently does not have a second team, and has not interviewed any drivers at this point.(FRM PR)(7-5-2007)
