Tony Stewart is teaming with Old Spice to introduce the 2007 NASCAR Collector Series High Endurance deodorants and body washes – through a unique “product placement” on his driver’s suit in a truly fitting spot – his armpits. Stewart will debut this one-of-a-kind suit during the Busch race at Chicagoland Speedway on July 14. In a first-of-its-kind twist on the traditionally brand-heavy world of NASCAR, the armpits of Stewart’s new suit will introduce the Old Spice NASCAR Collector Series. Stewart’s armpit’s message will proclaim “Old Spice Collector Series” (from his right armpit) and “In Stores Now!” (from his left armpit), and can be seen by fans and consumers live at the racetrack and on TV in a tongue-in-cheek commercial that debuts on ESPN on July 14.(Paine PR)(7-10-2007)
