For this weekend’s Bank of America 500 at Lowe’s Motor Speedway, David Gilliland and Team 38 are joining forces with primary sponsor, M&M’S Brand Chocolate Candies, as they lend sweet support to the fight against breast cancer. M&M’S is offering its consumers the opportunity to go pink during Breast Cancer Awareness Month this October to commemorate Susan G. Komen for the Cure’s 25th year in the fight against the deadly disease. The brand will also make a minimum guaranteed contribution of $550,000 in support of Komen for the Cure’s promise to save lives and end breast cancer forever. Gilliland will run a special paint scheme with pink M&M’S Brand Chocolate Candies and the Susan G. Komen for the Cure logo on his #38 Ford at Charlotte. Additionally, from October 11-13 MY M&M’S will host a computerized kiosk at the Speedway where NASCAR visitors can order the Promise Blend in support of finding the cure. In addition to the activities scheduled for this weekend’s race, M&M’S Brand Chocolate Candies is offering the following products, merchandise and activities in support of the Susan G. Komen for the Cure throughout the month of October: ¢ MY M&M’S will donate 10% of the sales of its Promise Blend to support the cause. The pink and white M&M’S Milk Chocolate Candies, available at www.mymms.com/sgk, are pre-printed with the new Susan G. Komen for the Cure “Moving Ribbon” logo and a “for the CURE” message. ¢ Limited-edition dark- and light- pink M&M’S Milk Chocolate and M&M’S Peanut Milk Chocolate Candies will be sold nationwide in stores in September and October. Both varieties are available in 14-ounce and 21.3-ounce bags. ¢ M&M’S World stores are also getting in on the action, donating 10% of Pink Ribbon merchandise sold in-store in 2007 to the world’s largest breast cancer organization. M&M’S World stores are located in New York, Las Vegas and Orlando, Fla.(M&M Racing PR), see an image of the scheme on the #38 Team Schemes page.(10-11-2007)
