AAA’s national motorsports sponsorships will hit the end of the road after the 2008 season. The primary sponsor on Roush Fenway Racing’s #6 Ford [David Ragan] and the official auto insurance for International Speedway Corp. tracks, AAA has decided that it will not renew those deals at the end of this season. AAA’s exit at ISC could open the door for Nationwide Insurance, the new title sponsor of NASCAR’s #2 circuit, formerly known as the Busch Series. ISC tracks are the site for 19 of NASCAR’s 36 Sprint Cup events. Sources say that ISC has reached out to Nationwide and possibly other insurance companies in an effort to fill that category beginning in 2009. Nationwide owns status as the official insurance company at Speedway Motorsports Inc. tracks. AAA’s status as the official auto club and auto insurance of the Indianapolis 500 also will end after this season. AAA made its decision this early in the year based on deadlines that were in its agreements.(SportsBusiness Journal/SceneDaily.com)(1-8-2008)
