The pulse of American pop culture is racing right through Super Bowl Sunday and it’s hitching a ride on the back of Pepsi’s unprecedented slate of Super Bowl advertising that features a lineup of brands, images and stars as diverse as Pepsi’s portfolio of drinks. Promising a one-of-a-kind lineup for a one-of-a-kind day, Pepsi’s Super Sunday lineup includes: #88-Dale Earnhardt Jr. getting a charge out of AMP Energy drink as he gets over the hump and harness the energy, focus and control he needs to compete in a camel race.(PepsiCo) #99-Carl Edwards will appear on advertising’s largest stage this Sunday, February 3 – Super Bowl Sunday in a 60 second Under Amour spot, the brand’s first-ever Super Bowl Commercial. The commercial, showcasing several professional athletes will mark the first time audiences will see Under Armour’s new performance trainers. “I am really looking forward seeing the commercial. I’m going to the Super Bowl and I hope that they show the commercials at the game,” said Carl Edwards. “The scale of the production was huge and I’m looking forward to seeing the end product.”(Roush Racing PR)(1-31-2008)
