TUMS announced that it is using its newest product, the TUMS QuikPak instant dissolve powder, to bring its fastest relief ever to Martinsville Speedway in Martinsville, Va., as the entitlement sponsor of the October 19, 2008 Sprint Cup series race – The TUMS QuikPak 500. The TUMS QuikPak 500 will be the first NASCAR race sponsored by the TUMS brand. The race sponsorship will continue to build on the long-standing relationship between GlaxoSmithKline (GSK) Consumer Healthcare and the .526-mile Virginia short track. The partnership began in 1983 when Goody’s Headache Powder first sponsored the Goody’s 500 at Martinsville Speedway. In addition to the TUMS QuikPak 500 at Martinsville Speedway, TUMS will serve as an associate sponsor of the #40 and #41 Dodges for Chip Ganassi Racing with Felix Sabates (CGRFS) throughout the 2008 season. The TUMS logo will appear on the B-post and rear quarter panel. The agreement also includes a primary sponsorship in two races. TUMS QuikPak will serve as the primary sponsor of Sprint Cup series rookie Dario Franchitti’s #40 Dodge Charger for the Aaron’s 499 race at Talladega Superspeedway on April 27. CGRFS teammate Reed Sorenson will carry the TUMS QuikPak paint scheme under the lights August 23 for the Sharpie 500 at Bristol Motor Speedway. TUMS will host 18 fan events at race tracks during the season. For each event, TUMS will bring its blue QuikZone display to the fan concourse area along with TUMS Racing simulators, games and the TUMS show car. Fans will have an opportunity to learn more about TUMS fast relief and simple solutions for heartburn and sample the new TUMS QuikPak. The TUMS QuikZone debuted in Daytona for Speedweeks. The TUMS QuikZone also will travel to community events throughout the country. For more information on TUMS Racing, visit www.TUMSracing.com.(Clear!Blue PR) see images of the cars on my #40 Team Schemes page and #41 Team Schemes page.(3-29-2008)
