The Cottonelle bath tissue brand wants to help make race fans more comfortable this season by encouraging each fan to Be Kind to Your Behind. During the Texas Motor Speedway race weekend April 5-6, the Cottonelle brand will distribute several thousand seat cushions and urge fans in the stands to participate in the Cottonelle brand’s Lap 100 Stretch – creating the motorsports version of the seventh-inning stretch as seen in baseball. “With three-hour races and metal seats, watching a NASCAR race can be tough on bottoms,” said Kelly Stephenson, Associate Brand Manager for Cottonelle. “The Cottonelle brand encourages fans to consider these rigors and participate in the Cottonelle brand’s Lap 100 Stretch – another thing fans can do to be more kind to their behind.” A Be Kind to Your Behind logo adorns the Cottonelle brand seat cushions reminding fans to stand at lap 100 to stretch.(Cottonelle PR), #27-Brad Coleman will run a special logo on the car at Texas. An image of the car is available on the Nationwide Series Paint Schemes page.(4-2-2008)
