Allstate Insurance Company is using a group of athletes who drive fast for a living to caution parents and teens to slow down when making decisions behind the wheel. By partnering with Gillett Evernham Motorsports (GEM), Allstate has created the Allstate Teen Safe Driving Pit Stop, an interactive, racing-focused program that will promote teen safe driving in key NASCAR markets throughout the year. The goal of the initiative is to facilitate communication between parents and teens about the importance of teen safe driving and provide tools to spark these conversations, including Allstate’s interactive Parent-Teen Driving Contract, available at www.allstate.com/teen. Allstate is the official insurance provider of GEM. GEM NASCAR drivers Kasey Kahne, Elliott Sadler and Patrick Carpentier, as well as team owner Ray Evernham, will headline the Allstate Teen Safe Driving Pit Stops at high schools across the country prior to the Sprint Cup Series races in select markets. Joining them will be SPEED personality John Roberts, who will serve as emcee at all of the events. Events are being scheduled for Birmingham, Ala., Charlotte, N.C., and Richmond, Va., with other markets to be announced throughout the year. Highlights of the Allstate Teen Safe Driving Pit Stop will include an interactive discussion with GEM drivers and Evernham and an open forum and question and answer session between the drivers, parents and teens. The Allstate Safety Zone, an interactive safe driving mobile display, will also visit the high schools and provide illustrations of important safety components in NASCAR stock cars. Computer kiosks will be available for parents and teens to complete Allstate’s Interactive Parent-Teen Driving Contract at www.allstate.com/teen.(Allstate)(4-27-2008)
