Microsoft is continuing on its commitment to connect its Small Business Specialist Community with the more than 21 million small and home-based businesses in the U.S. by announcing an additional NASCAR sponsorship opportunity with Michael Waltrip Racing. In conjunction with California-based advertising agency RainMakers International, this sponsorship will provide an affordable marketing platform for Microsoft’s Small Business Specialist Partners, service providers and Small Business+ customers on both a local and national level by helping to dramatically increase their exposure. Microsoft announced in April an associate sponsorship on Michael Waltrip Racing’s #00 Toyota Camry entry, driven by rookie Michael McDowell. To kick off this exciting new opportunity, the Michael Waltrip Racing #00 car will feature a full car Microsoft Small Business and SBSC primary sponsorship design for the June 1st race at Dover International Speedway in Dover, DE. In addition, the Microsoft Across America Mobile Event Experience Truck will be in the newly designed “Fan Zone” at Dover International Speedway throughout the race weekend where fans can come to view and learn more about Small Business offerings from Microsoft and this sponsorship. All three of Michael Waltrip Racing’s (MWR) cars (#00, #44, #55) are in the top 35 in owner’s points, which means they are guaranteed to be on the track for the upcoming races of the 2008 NASCAR season. In the event the #00 car is not in a race for whatever reason, MWR will put the SBSC Blue Badge onto one of its other two cars for that race, so it continues to have on track presence throughout the entire 2008 NASCAR season. This opportunity follows on Microsoft’s earlier NASCAR sponsorship with BAM Racing.(MWR PR), See images of the scheme on my #00 Team Schemes page.(5-24-2008)
