RFD-TV will rev up its first NASCAR-oriented marketing campaign when it begins sponsoring a car on the Nationwide circuit next weekend. The network, which targets its programming at rural America, in association with Baker Curb Racing will sponsor car #37, driven by Brad Baker, at the Winn Dixie 250 from Daytona Speedway. Officials say the sponsorship is aimed at further raising the profile of RFD and RFD HD and their availability to all cable operators. In addition to showcasing the networks logo, the car will sport the names of series Crook & Chase, Ralph Emery Live and the Imus in the Morning simulcast. Additionally, the race car will trumpet Music & Motors, which will meld Nashville music with NASCAR features when it debuts in September.(Multichannel News), see an image of the car on my #37 Team Paint Schemes Page.(6-30-2008)
