Jayski's NASCAR Archives

Office Depot/Old Spice to be co-primaries for Tony Stewart in the #14:

Office Depot and Old Spice will serve as co-primary sponsors of Tony Stewart’s #14 Chevrolet Impala SS Sprint Cup Series entry beginning in 2009. Officials from the two companies, as well as from Stewart-Haas Racing, made the announcement today near Indianapolis Motor Speedway. Office Depot, a leading global provider of office products and services, along with Old Spice, the No. 1 antiperspirant/deodorant stick and body wash choice for guys in the United States, have entered into multi-year agreements with Stewart-Haas Racing to sponsor the new entry driven by Stewart. In addition, both Office Depot and Old Spice are official NASCAR partners, successfully leveraging their relationships with NASCAR and their race team sponsorships as powerful marketing platforms for their brands.