#96 Hall of Fame Racing goes green: JuicedHybrid.com, a sponsor in the Sprint Cup Series with Hall of Fame Racings #96 car, is joining together with Hall of Fame to further the teams green initiative. In an effort to offset the #96 team’s carbon footprint, a green associate sponsorship partnership was developed among Hall of Fame Racing, Ask.com, primary sponsor on the #96 car, and JuicedHybrid.com, the leading supplier of auto accessories for hybrid cars and trucks, for the first 18 races of the 2009 NASCAR Sprint Cup season.The program will measure and offset carbon emissions for the #96 Sprint Cup entry during each practice session, qualifying session, and the race. It will also offset the carbon emissions for the #96 Ask.com transporter and Bobby Labontes travel to and from each NASCAR race. Carbon offset is a certificate representing the reduction of one metric ton (2,205 lbs) of carbon dioxide emissions, the principal cause of global warming. The amount of the emissions created during standard racing activities of the #96 Ford Fusion will be offset through investments made by Ask.com and Juicedhybrid.com in clean energy projects such as solar energy and wind farms by purchasing credits though TerraPass. These projects result in verified reductions in greenhouse gas emissions. In support of additional efforts to address the environment, NASCAR, the sports sanctioning body, is developing an industry-wide green initiative led by Dr. Mike Lynch. The initiative will include the sports various stakeholders and will seek to mobilize the NASCAR fan base in this important issue.(Volume PR)(3-3-2009)
