Even though Roush Fenway can have only four Cup teams next year, it also is responsible for sponsorship for Yates Racing, so it is continuing to court companies to sponsor Cup teams. On an initial call, Smith said the organization will offer anything open in its portfolio. The one thing his company wont do is to stagger sponsorships on a car because the organization has to commit to a salary for the driver and needs the sponsorship to back it up. Smith said that car owners must realize that they need to spend money on sales. He said he has”a whole team” making cold calls about sponsorship.(SceneDaily)(3-9-2009)
Roush Fenway looking for sponsors:
Even though Roush Fenway can have only four Cup teams next year, it also is responsible for sponsorship for Yates Racing, so it is continuing to court companies to sponsor Cup teams. On an initial call, Smith said the organization will offer anything open in its portfolio. The one thing his company wont do is to stagger sponsorships on a car because the organization has to commit to a salary for the driver and needs the sponsorship to back it up. Smith said that car owners must realize that they need to spend money on sales. He said he has”a whole team” making cold calls about sponsorship.(SceneDaily)(3-9-2009)