Snickers scheme returns for Kyle Busch: Kyle Busch and the Snickers team are hoping that the Snickers colors adorning the #18 Toyota for the first time in 2009 bring as much good luck as they did in 2008. Busch drove his #18 Snickers Toyota to victory at Atlanta in March 2008, beginning an incredible string of eight wins in the seasons first 22 races. The Food City 500 will be the first of two Snickers paint schemes for the #18 Toyota in 2009, with the second race coming in Julys Allstate 400 at the Brickyard at the Indianapolis Motor Speedway. While the Food City 500 will mark its first start of 2009, chassis #193 shined brightly for the #18 team in 2008. Busch never started farther back than 11th or finished worse than 13th with this car last season. And in its inaugural start, Busch drove it to victory in at Atlanta Motor Speedway in March 2008. Snickers Brand recently introduced a new language, called”Snacklish,” that uses its iconic logo and brand essence to communicate the right thing, in the right time and place, to the right people. Beginning this month, the Snacklish language will attempt to reach the American public through a unique advertising campaign called”Snickers Speak.” Ads currently running feature visual dramatizations of euphemisms, including legendary music icon Master P inviting viewers to”Get Some Bling With Master P-Nut,” and basketball legend Patrick Ewing explaining how to “Get Dunked on by Patrick Chewing.”(JGR/True Speed Communications PR), see an image of the car on the #18 Team Schemes page.(3-20-2009)
