Saturday Burger King Corp. will officially kick-off the company’s sponsorship of Tony Stewart and Stewart-Haas Racing at Daytona International Speedway with the debut of the #14 Burger King Chevy. Burger King Corp. is teaming with TNT for the “Wide Open” race coverage of the Coke Zero 400 – allowing fans fewer interruptions during the race. BKC will feature two :60 ads in the lower third quadrant of the screen starring the King and Tony Stewart. This weekend also marks the first time race fans will have the opportunity to purchase Burger King branded Tony Stewart merchandise. The BKC/Stewart-Haas Racing sponsorship agreement, which was announced in January of this year, includes two primary paint schemes on the #14 Sprint Cup car, including this weekend at Daytona and for the September 27th race at Dover. The company also has a personal services agreement with Stewart.(Burger King PR), see image of the car on the #14 Team Schemes page.(7-3-2009)
