Miller Lite announced it is donating $200,000 to Operation Homefront, an amount that could increase by $50,000. The initial $200,000 donation from Miller Lite will grow by an additional $10,000 for each Top-10 finish Kurt Busch and his #2 Miller Lite Dodge achieve at the Kansas, Charlotte, Martinsville, Talladega and Texas races. With a successful run by the Blue Deuce and support from consumers, Miller Lite hopes to raise a total of $500,000 for Operation Homefront. It is all part of a Miller Lite Veterans Day promotion that also encourages consumers to contribute to Operation Homefront. The multi-faceted program starts with the $200,000 donation but extends to retail packaging and bar promotions. Consumers can contribute $5 to the cause by texting the word T-R-O-O-P-S to 90999. The donation amount will then be charged to the consumers wireless bill. Alternatively, visitors to www.MillerLite.com/Vets can donate any amount with a few simple clicks.(Tom Roberts PR)(10-1-2009)
