Earnhardt Ganassi Racing with Felix Sabates and Starbucks Coffee Company will provide NASCAR fans attending this weekends NASCAR Sprint Cup Series (NSCS) event at Phoenix International Raceway (PIR) a taste of Starbucks VIA Ready Brew, Starbucks latest coffee innovation, through an extensive trackside sampling effort. Beginning Friday, Nov. 13, the thousands of NASCAR fans in attendance at PIR should be on the lookout for a fleet of Starbucks branded golf carts combing the race-track property passing samples of Starbucks VIA Ready Brew. Starbucks ambassadors will be ready to introduce race fans to an instant coffee that is full bodied and flavorful, just like the Starbucks coffee they have already come to know and love. As part of the promotion, both the Starbucks and Starbucks VIA Ready Brew logos will have associate sponsor placement on the TV Panel of the #1 Rain-X Chevy driven by Martin Truex Jr.(EGR)(11-12-2009)
