Looking for a statement on the economy and how hard even big Cup teams have to scramble? From the entry lists for Las Vegas, to this weekend at Atlanta, no less than 22 cars had primary sponsorship changes. Good news is only six cars are unsponsored. How can social media and the Internet work for you? Joe Nemechek got last-minute sponsorship for his Daytona 500 effort from England’s Stove Works. The final figures weren’t in, but within a couple days of the Great American Race, the company did more than $500,000 in business and its Web site had trouble handling the traffic. “Bravo Joe” for providing a real return on investment.(NASCAR.com)(3-5-2010)
