Gander Mountain will be the primary sponsor of Front Row Motorsports’ #37 Sprint Cup entry at the Martinsville Speedway on March 28. The car will be piloted by David Gilliland, currently 35th in driver point standings in the Sprint Cup Series. Gander Mountain became a sponsor because of the number of NASCAR fans who also enjoy the outdoors, according to Steve Uline, Gander Mountain’s executive vice president of marketing. The company will also sponsor Gilliland’s car for the August 1 Sprint Cup race at Pocono Raceway. “David Gilliland is an avid outdoorsman, as are many NASCAR fans,” Uline said. “One of David’s favorite pastimes outside of NASCAR is fishing. He understands Gander Mountain’s ‘We Live Outdoors’ culture and is the perfect driver to help us take our message to race fans.” Gander Mountain, with 119 stores in 23 states, is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. The company offers thousands of products in its online store and now includes free standard shipping. In addition, the site now offers a firearms department with a broad selection of ammunition, rifles, handguns, shotguns and accessories. Gander Mountain is also the parent company of Overton’s (www.overtons.com) a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.(Front Row Motorsports/Breaking Limits), see images of the car on my #37 Team Schemes page.(3-22-2010)
