ESPN’s live telecast of the NASCAR Nationwide Series race at New Hampshire Motor Speedway in Loudon, N.H., on Saturday, June 26, earned a final national household coverage rating of 1.2, averaging 1,652,287 viewers. The New Hampshire race was airing on cable for the first time since ESPN’s return to NASCAR in 2007. It aired on ABC each of the past three years. The race aired against the USA’s FIFA World Cup game on Saturday. That game set a record as the most-watched FIFA World Cup game among households and viewers. The 2.5 hour match window averaged an 8.2 rating, 9,455,000 households, and 14,863,000 viewers, based on fast nationals.(ESPN)(6-29-2010)
