Crown Royal takes pride in showcasing our country’s finest heroes, and once again, the tradition will live on. The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc, announced it will award naming rights to the NASCAR Sprint Cup Series race at Richmond International Raceway on April 30, 2011 to a serviceman or servicewoman. This marks the second time throughout the five-year history of the Crown Royal “Your Name Here” 400 contest that only individuals serving our country can be nominated. Nominations will be accepted from now until Nov. 30th and can be submitted to www.nascar.com/crownroyal. Once nominations are received, Crown Royal will provide fans the opportunity to cast their votes for whose name they think should be incorporated into the annual spring NASCAR Sprint Cup Series event at Richmond International Raceway. The grand prize winner will then be announced from Daytona in a patriotic ceremony among all the finalists, NASCAR’s Roush Fenway Racing driver Matt Kenseth and representatives from Crown Royal and Richmond International Raceway. This past May the race was titled “Crown Royal Presents the Heath Calhoun 400” in honor of retired serviceman Heath Calhoun. Calhoun was awarded the honor for his determination and ability to inspire others to live their lives to the fullest despite their injuries. Prior to his race in Richmond, Calhoun also competed on the US Paralympics Team at the 2010 Paralympics Winter Games, where he scored an 8th-place finish in the Super-G and a 10th-place finish in the Men’s Super Combined alpine skiing events. Those wishing to nominate one of their fellow soldiers (21 or older) to be the next Heath Calhoun, must write a brief essay, 50 words or less, on how that individual demonstrated the core values of the military in performing a selfless act that made them a hero.(Crown Royal PR)(9-12-2010)
