Miller Lite is announced a $100,000 donation to Operation Homefront, an organization that helps troops in need. Miller Lite Racing, in its third year of supporting to the organization, is also encouraging consumers to donate and send thank-you postcards to military members. ‘Operation Homefront does an incredible job of driving awareness to the needs of military members and their families,’Â said Grant Leech, vice president of marketing for Miller Lite. ‘The men and women of our armed services, and their families, make incredible sacrifices every day. All of us at Miller Lite are proud to show our appreciation, and we hope everyone who enjoys the great taste of Miller Lite will also make a contribution to Operation Homefront.’Â
Consumers can visit www.MillerLite.com/vets to make a donation and visit participating Miller Lite retailers to write thank-you postcards, which will then be sent to local Operation Homefront chapters. Additionally, the # 2 Miller Lite Dodge, driven by NASCAR Sprint Cup Series title contender Kurt Busch, will feature a special Operation Homefront paint scheme for each race between October 3 and November 7, including a full-car takeover for the November 7 Texas race. ‘The Operation Homefront paint scheme shows the racing world that Miller Lite is a strong supporter of the military,’Â said Busch. ‘And on a personal level, Im proud to drive this car. Im hoping to revisit Victory Lane several times in it, just as I did in Texas last year. And I hope all the fans of the Blue Deuce will chip in, too.’Â(Tom Roberts PR)(10-1-2010)
