Tissot, a manufacturer of Swiss watches since 1853, announced that it has reached an agreement with JR Motorsports as a sponsor of Danica Patrick’s #7 NASCAR Nationwide Series entry through the 2011 season. Tissot will be the primary sponsor on Patrick’s Chevy in Saturday’s Nationwide race at Auto Club Speedway in Fontana, Calif., and will be an associate sponsor for the remainder of her 2010 Nationwide events — at Charlotte,Gateway, Texas, Phoenix, and Homestead. The arrangement for the 2011 Nationwide season includes a Tissot primary sponsorship at the Chicagoland Speedway race and an associate sponsor at all of Patrick’s other races.(Tissot/DMF Communications)(10-4-2010)
