UPS will bring its love of logistics to NASCAR as the company spotlights its newest advertising and communications campaign, “We Love Logistics,” on the #6 UPS Ford piloted by David Ragan during this weekend’s Amp Energy 500 at Talladega Superspeedway. UPS launched the global campaign last month, but the Talladega race will mark the debut of ‘We Love Logistics’ iconography and messaging on the race car and in other elements of the company’s racing program. The broader campaign focuses on UPS’s unique ability to help companies of any size harness the power of logistics to drive growth, improve efficiencies and enhance customer relationships. But logistics also plays an important role in motorsports. The dedicated logistics paint scheme in Talladega is a completely new look for the shipping leader. The addition of blue and green to the traditional brown and gold look on the car is symbolic of the multiple services UPS can provide customers.(Just Marketing / UPS PR)see an image of the car on my #6 team paint schemes page.(10-27-2010)
