#24-Jeff Gordon, who earlier this season snapped a 66-race winless streak, has generated more on-screen time for his sponsors during television coverage of the first three NASCAR Sprint Cup Series events than any other driver, while overall team sponsor exposure fell 25% compared to the same point in the season a year ago. According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 27 seasons — Gordon’s sponsors have appeared for one hour, 50 minutes, 16 seconds (1:50:16) during live and replayed telecasts of the Daytona, Phoenix and Las Vegas events. When also factoring in verbal mentions of Gordon’s sponsors, the veteran driver has helped amass nearly $7.6 million of in-broadcast exposure value. Las Vegas winner Carl Edwards ranks second in brand on-camera time with 1:47:28, along with a driver-high 34 sponsor mentions, for a three-race total of $7.1 million. While Gordon and Edwards have enjoyed early season success, overall in-broadcast exposure statistics for primary team sponsors in the series are down from a year ago. On average, per hour cumulative exposure time accumulated by team sponsors fell from 1:05:43 at the same point a year ago to 49:06 this season.(see more and a full chart at Joyce Julius & Assoc site)(3-19-2011)
