FAS Lane Racing announced they have acquired sponsorship from blu Cigs for this weekend’s running of the Coca-Cola 600. blu Cigs will feature their innovative electronic cigarette brand on the #32 Ford of FAS Lane Racing driven by Mike Bliss for the running of the longest race of the NASCAR Sprint Cup Series season at Charlotte Motor Speedway on Sunday May 29, 2011. “We’re proud to welcome blu Cigs to NASCAR and FAS Lane Racing,” said team owner Frank Stoddard. “We have worked hard so far this year to build this team and position it as a viable marketing tool for companies such as blu Cigs. Our solid position in the top-35 is something that has been important to us since the beginning of the season and that gives us a valuable tool to offer. We are excited about having Mike Bliss in the car again this weekend and as a team we look forward to putting forth a solid performance for the folks at blu Cigs.” blu Cigs is the industry leader in the emerging electronic cigarette market – offering a high tech alternative to smoking by mimicking its behavior without the smell, tar, ash, tobacco or other chemicals associated with traditional cigarettes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA.(ISM/FAS Lane Racing)(5-26-2011)
