Affliction Clothing, who debuted as a primary sponsor for 2003 Cup Series Champion Matt Kenseth and his #17 Roush Fenway Racing team earlier this season, added two more races of primary sponsorship to the 2011 Sprint Cup Series schedule. Affliction will serve as the sponsor for Kenseth and the #17 team for the Sprint Cup Series race weekends in July at Daytona International Speedway as well as the July 17th race at New Hampshire Motor Speedway. “It’s always great to bring a new sponsor to our team, but it’s even more thrilling to have them add more races to their sponsorship,” said Kenseth, driver of the #17 Affliction Clothing Live Fast Ford. “We’re proud to have Affliction Clothing as part of our Roush Fenway organization and are looking forward to another pair of great races representing their brand.”
“We enjoyed Matt and the Roush Fenway team’s performance at both of our sponsored races and are looking forward to watching Matt race the No.17 Affliction Ford at Daytona” said Tom Atencio, Vice President of Entertainment and Sports Marketing for Affliction Clothing. The Affliction family of brands exists at the intersection between the spirited artistry and hard edged attitude of the fast-living modern generation.(Roush Fenway Racing)(6-28-2011)
