Kroger announced their sponsorship of Roush Fenway RacingÂs Matt Kenseth and his #17 Ford in the Pure Michigan 400 NASCAR Sprint Cup Series event this weekend at Michigan International Speedway. ÂWe are excited to be a part of Michigan racing and to support the Michigan auto industry, in general, said Dale Hollandsworth, Customer Communications Manager, The Kroger Co. of Michigan. ÂJust as automobiles are a tradition in Michigan, Kroger supporting its customers and local organizations is a Michigan tradition, too. Whether it is Fuel Rewards or Kroger Community Rewards, Kroger will support its communities and customers. Kroger helps Michigan drivers save money through its fuel reward program by providing discounts on fill-ups. Kroger offers customers one point for every dollar they spend when they present their Kroger Plus card at any store within Michigan. Customers have the convenience of redeeming these points for fuel discounts up to $1 per gallon at any Kroger fuel center and up to 10 cents per gallon at participating Shell stations. Kroger has long sponsored various organizations in the communities it serves with programs such as Kroger Community Rewards, which contributes $2 million to participating organizations throughout Michigan each year. Kroger Community Rewards is open to groups that are tax exempt under 501(c) (3) of the Internal Revenue Code, with organizations earning cash rewards every time their members purchase food and other products at Kroger.(Roush Fenway Racing)(8-16-2011)
