Fans of the NASCAR Sprint Cup Series will be introduced to the Vampt Beverage Corp. brand and its “GET VAMPT” call-to-action on Labor Day weekend when J.J. Yeley drives Front Row Motorsports’ #38 Ford at Atlanta Motor Speedway. Vampt will be the primary sponsor of Yeley and the #38 Vampt Ford Fusion for the AdvoCare 500 race weekend September 2 through 4, 2011. The deal, which was brokered by Genuine Partners, marks Vampt Beverage Corp.’s first foray into NASCAR sponsorship. Vampt’s initial product offering includes two agave-infused, ready-to-drink malt beverages – Vampt Smooth Talker and and Vampt Midnight Warrior – available in select markets, including Atlanta this fall.(Front Row Motorsports/Breaking Limits)(8-25-2011)
