Ollie’s to sponsor Kenseth at Richmond:

Roush Fenway Racing announced a new primary sponsor for the driver of the #17 Ford, Matt Kenseth. Ollie’s Bargain Outlet will serve as the sponsor of Kenseth’s Ford Fusion for the Wonderful Pistachios 400 at Richmond International Raceway on Saturday, Sept. 10. The sponsorship marks the second time that Ollie’s will serve as a sponsor in NASCAR’s Sprint Cup Series, and the first time that the company has partnered with Roush Fenway Racing. “I’m happy to welcome Ollie’s Bargain Outlet to the Roush Fenway team and I look forward to a great race weekend with them at Richmond,” said Kenseth, driver of the #17 Ollie’s Bargain Outlet Ford. “We always enjoy welcoming new sponsors to our organization and I’m happy to have them aboard our No. 17 Ford.”
“Since the moment we were presented with the opportunity to sponsor Matt Kenseth for the race at Richmond, we have been looking forward to watching him race in our signature Ollie’s colors in the Sprint Cup Series,” said Mark Butler, President and CEO of Ollie’s Bargain Outlet. “Partnering with Roush Fenway Racing to sponsor the #17 Ford gives us a great chance to showcase our company to NASCAR’s fans at the highest level in the Cup series. I am personally a big NASCAR fan and am proud to partner with Roush Fenway Racing to support Kenseth and the great sport of racing.” Founded in 1982, Ollie’s Bargain Outlet is one of America’s largest retailers of closeouts, salvage and surplus merchandise (RFR), see an image of the scheme on the #17 Team Schemes page.(9-8-2011)