J.J. Yeley and the #38 Ford team will remind NASCAR fans to “Driver Sober, Arrive Alive” at Dover next week with a special paint scheme and a full weekend of promotional activities with the Delaware Office of Highway Safety (OHS), including a contest that will make Yeley a fan’s designated driver for an evening. The OHS partnered with Yeley and Front Row Motorsports to get their message out to the campaign’s target demographic – 18- to 34-year-old men – throughout the Dover race weekend Sept. 29 to Oct. 2. For more information about the “Drive Sober, Arrive Alive” campaign or the designated driver contest, visit www.duirealtime.com or www.jjismydd.com.(Breaking Limits/Front Row Motorsports)(9-21-2011)
