J.J. Yeley and the #38 Ford team will remind NASCAR fans to “Driver Sober, Arrive Alive” at Dover next week with a special paint scheme and a full weekend of promotional activities with the Delaware Office of Highway Safety (OHS), including a contest that will make Yeley a fan’s designated driver for an evening. The OHS partnered with Yeley and Front Row Motorsports to get their message out to the campaign’s target demographic – 18- to 34-year-old men – throughout the Dover race weekend Sept. 29 to Oct. 2. For more information about the “Drive Sober, Arrive Alive” campaign or the designated driver contest, visit www.duirealtime.com or www.jjismydd.com.(Breaking Limits/Front Row Motorsports)(9-21-2011)
UPDATE: Andy Anderson of Newark, Delaware was named the winner of the JJ is my DD contest.(jjyeley.com).
UPDATE2: J.J. Yeley will climb into the #38 Ford for the third consecutive weekend for Front Row Motorsports, this week in partnership with the Delaware Office of Highway Safety (OHS). Yeley and the OHS partnered for the AAA 400 race weekend at Dover (Del.) International Speedway to promote the agency’s “Drive Sober, Arrive Alive” campaign. The weekend includes the fulfillment of the “J.J. is my D.D.” contest, where contest winner Andy Anderson of Newark, Del., and a guest will have designated driver services provided by Yeley for a night on the town in Dover. The OHS ran an online contest where entrants submitted written comments on the importance of designated drivers. Anderson will also receive accommodations for the Dover race weekend on a Star Coach in the speedway infield.(FRM), and see an image of the scheme on the #38 Team Schemes page.(9-28-2011)
