Roush Fenway Racing announced a new primary sponsorship for Matt Kenseth, and his #17 team on behalf of Fluidmaster for this weekend’s Bank of America 500 at Charlotte Motor Speedway. The sponsorship is the first of its kind for Fluidmaster and is a true testament to the appeal of sponsorship in NASCAR serving as a way to connect companies with customers. After researching the opportunity to participate in this weekend’s Sprint Cup Series race, Fluidmaster recognized the strong appeal of motorsports racing among its key professional plumbing customers as well as do-it-yourselfers worldwide.(Roush Fenway), see an image of the car on my #17 team paint schemes page.(10-11-2011)
