Relativity Media and Virgin Produced will promote its upcoming epic adventure Immortals to millions of NASCAR fans by co-sponsoring the #43 Richard Petty Motorsports Ford. Through its partnership with Sir Richard Branson’s Production Company Virgin Produced, Relativity will join Best Buy and Richard Petty Motorsports in this co-branding initiative. AJ Allmendinger will drive the car at the Sprint Cup Series event at Texas Motor Speedway on November 6, 2011, five days before Relativity’s Immortals opens in theaters on November 11, 2011. Branded with Best Buy logos, The #43 race car will also feature the Immortals title treatment placed on the hood, upper rear quarter panels and deck lid. In addition, the crew and Allmendinger will wear Immortals hats and shirts, as well as the title treatment on the pit wall banner.(RPM))(10-29-2011)
