Roush Fenway Racing and Kellogg Company have announced the multi-year extension of their NASCAR partnership. Kellogg will serve as a primary sponsor of the #99 Ford for four (4) Sprint Cup races in 2012, teaming its famed Kelloggâs Frosted Flakes cereal and Cheez-It crackers with perennial championship contender and fan favorite Carl Edwards.
Kellogg has been involved with NASCAR for many years, including serving as a primary sponsor of the #99 Ford with Roush Fenway for the past two seasons. âItâs an honor to be involved with Kellogg,â said Edwards. âThey have tremendous commitment to quality in everything they do and racing fans love their products. They are a fun partner to go racing with and Iâm excited about continuing the relationship.â
âOur involvement with racing gives us a great opportunity to interact with our consumers in a fun, exciting environment,â said Brad Davidson, president, Kellogg North America. âWe are thrilled to extend our relationship with Carl and Roush Fenway Racing, and we look forward to seeing Kelloggâs Frosted Flakes and Cheez-it crackers on the #99 car next season.â(Roush Fenway Racing), see images of the 2012 schemes on the #99 Team Schemes page.(12-15-2011)
