The Peanut Roaster, delivering gourmet peanuts and products since 1949, announced today that they will be an associate-level sponsor on the #13 Toyota Tundra of ThorSport Racing, driven by Johnny Sauter. The new partnership debuts January 15-17th in San Francisco, California at the Winter Fancy Food Show, with the “Hot Honeys truck” being debuted in the Peanut Roaster booth onsite. A partnership between ThorSport Racing and the Peanut Roaster is the marriage of two companies to grow specialty product sales in the coming years. After a successful 2011 season in the NCWTS, with two wins and two poles under his belt – Johnny Sauter is ready to race again in 2012. “I couldn’t be happier to have the ‘Hot Honeys’ and Peanut.com on my truck this year,” he said candidly. “All kidding aside, I’m an avid peanut eater! So selfishly, now I get to eat all the gourmet peanuts I want. Seriously though, I am really looking forward to working with them, and hopefully we’ll see them in Victory Lane soon.” The Peanut Roaster was started by Larry Monahan Sr., considered a pioneer in the development of frying water-blanched peanuts in the 1940s. In 1949, he began roasting and selling peanuts to passing tourists from his family-owned restaurant, and a beloved brand was born. Today, the peanut tradition continues with president and son, John S. Monahan – using the same recipes developed by his father in the late Forties.(ThorSport Racing PR) [Rendering of Thorsport Racing’s #13 Peanut Roaster/Hot Honey’s Toyota being driven by Johnny Satuer is posted on the #13 NCWTS 2012 Paint Schemes Page.](1-13-2012)
