Sport supplement company Maximum Human Performance (MHP) will bring its message to NASCAR fans for the first time, joining Front Row Motorsports as a multi-race, multi-year partner in the team’s Sprint Cup Series campaigns. MHP will be a primary sponsor for multiple races in both 2012 and 2013, including the upcoming Budweiser Shootout exhibition race on David Ragan’s #34 Ford and the season-opening Daytona 500 on David Gilliland’s #38 Ford. MHP will also be the official sport supplement line of Front Row Motorsports and an official sponsor of the #34 and #38 pit crews. Company experts will work with the team’s pit crew coach and trainers to develop nutritional and fitness plans to improve and maximize the performance of the over-the-wall crew throughout the season. ‘This is really going to be a unique program,’ said Front Row Motorsports owner Bob Jenkins. ‘Sponsors, of course, help make your race programs better across the board via funding, but this is a case where they ‘re also going to make our pit crews healthier, stronger and faster. Everyone knows that a couple seconds on pit road can make a huge difference on the track. This partnership is focused on getting our athletes in the best shape possible to deliver maximum performance when it matters most.’ Fairfield, NJ-based MHP was launched in 1997 by bodybuilder Gerard Dente to develop premier science-based, research-driven sports supplements to help athletes achieve their greatest physical potential. The product line is used by world-class athletes, pro bodybuilders, powerlifters, strongmen and fitness enthusiasts alike. Products are sold in vitamin/supplement retail stores and online at www.MHPStrong.com.(Front Row Motorsports / Breaking Limits)(2-8-2012)
