Roush Fenway Racing announced a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his #17 Sprint Cup team. Zest brand of bar soap and body wash will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11). The remaining three races of the sponsorship are slated for Daytona (July 7), Kansas (October 21), and Martinsville (October 28). ‘NASCAR has some of the best fans when it comes to brand loyalty, so we ‘re looking forward to welcoming Zest to our sport, and thrilled to have them as part of our Roush Fenway team,’ said Kenseth, driver of the #17 Zest Ford.
‘Partnering with the No. 17 Ford of Matt Kenseth and the Roush Fenway team is a natural fit for Zest,’ said Jim Daniels, President and CEO of High Ridge Brands, the owners of Zest bar soap and body wash. ‘Matt and the Roush Fenway team are perennial winners with a loyal following who respect their ability to deliver high energy performances on the track and a first class, clean image off the track. We look forward to another successful year for Zest, Roush Fenway, and of course, Matt and his #17 Zest Ford.’ Go to Zest.com for money saving coupons and to see the latest ‘Zestfully Clean!’ TV commercial.(Roush Fenway Racing), see an image of the scheme on the #17 Team Schemes page.(2-16-2012)
