Coming off of a successful foray into NASCAR team sponsorship at Darlington Raceway, McCall Farms has partnered with Front Row Motorsports for six additional races of primary sponsorship in the 2012 season. The sponsorship will feature three McCall Farms brands: Margaret Holmes, Peanut Patch, and Glory Foods. While McCall Farms will continue to utilize #34-David Ragan as the representative for its Margaret Holmes and Peanut Patch brands, the company will also utilize David Gilliland and his #38 Ford to carry the colors of its Glory Foods brand. David Ragan will sport Margaret Holmes colors in three remaining 2012 events: Bristol Motor Speedway (8/25), Atlanta Motor Speedway (9/2), and Charlotte Motor Speedway (10/13). David Gilliland will race the #38 Glory Foods entry for three races as well: Daytona International Speedway (7/7), Talladega Superspeedway (10/7), and Charlotte Motor Speedway (10/13). McCall Farms ‘ program will feature Front Row Motorsports driver displays at retail, special edition product packaging, driver appearances, client hospitality, in-race-market signage, social media promotions, a national sweepstakes, a significant cause marketing program and an employee appreciation day at the company’s Effingham, S.C. headquarters.(Front Row Motorsports/Breaking Limits)(5-30-2012)
