ESPN has re-launched its ‘Nothing Beats First Place’ marketing campaign with NASCAR drivers Jimmie Johnson, Carl Edwards, Denny Hamlin and Brad Keselowski. The campaign promotes ESPN’s coverage of the final 17 NASCAR Sprint Cup races of the season, beginning with the Brickyard 400 at Indianapolis on July 29. In the first spot, Johnson demonstrates why there is nothing more painful than losing not even making lemonade after getting a paper cut or saving a baby porcupine from a thorn bush. Additional spots by creative agency Wieden + Kennedy New York will be revealed in the coming weeks. See the commercial at ESPN’s Youtube.com.(ESPN)(7-12-2012)
