EcoBoost is taking over the world – at least when it comes to Ford Motor Company’s motorsports program in the month of August. Ford’s latest engine technology, which provides increased fuel efficiency and decreased emissions without sacrificing power, has been a major hit with consumers worldwide. Beginning with the first weekend in August, motorsports fans will get a heavy dose of Ford EcoBoost highlighted through a unique livery on selected racing vehicles around the world. Ford will use its North American racing programs in NASCAR Sprint Cup and Nationwide, NHRA drag racing and Best in the Desert, while its FIA World Rally Championship and China Touring Car Championship programs will also participate. The livery campaign kicks off on the weekend of Aug. 3-5 with NHRA in Seattle and the World Rally Championship event in Finland. The promotion will continue the following weekend of August 10-12 at Watkins Glen International as champion drivers Matt Kenseth and Ricky Stenhouse Jr. compete in the NASCAR Sprint Cup and Nationwide Series, respectively. Kenseth will be in his #17 Ford EcoBoost Fusion while Stenhouse drives his #6 Ford EcoBoost Mustang. Two other series will round out the Ford EcoBoost blitz August 17-19 in the Las Vegas to Reno off-road race sanctioned by the Best in the Desert Racing Association and at the China Touring Car Championship event at the Ordos International Circuit in China. The Ford EcoBoost livery made its debut on the 2013 NASCAR Fusion that debuted in January and race fans have also seen the livery debut earlier this year in series such at Rally America and Formula Ford Great Britain.(Roush Yates)(7-27-2012)
