For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 3:03 PM, and stopped at the waving of the checkered flag at 6:29 PM (all times are EST). Did not keep records for the pre- and post-race coverage. ESPN was the broadcast team for this event.
Total number of commercials: 111
Total number of companies or entities advertised: 50
Number of traditional commercials (not split-screen): 66
Total number of companies or entities advertised: 42
Number of ‘Side-by-Side ‘ commercials during race broadcast (split-screen): 45
Total number of companies or entities advertised: 24
Number of times ESPN utilized ‘Side-by-Side ‘ commercials during this broadcast: 10
Total number of brief promos of products/services during the race broadcast: 33
Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
Start time to record race/commercial periods: 3:03 PM
End time to record race/commercial periods: 6:29 PM
Total minutes of complete race broadcast: 206
Minutes of race broadcast: 176
Minutes of traditional commercials (not split-screen): 30
Minutes of ‘Side-by-Side ‘ commercials (split-screen): 23
Number of missed restarts: 0
Number of ‘mystery cautions ‘ (debris not shown): 1
Total race brdcst time 176 Total comm. brdcst time 30
See past races, links and more on my 2012 TV Commercials page.(11-12-2012)
