According to research conducted by Joyce Julius & Associates, Inc. ‘ which has monitored every NASCAR race telecast over the last 28 seasons, #48 Jimmie Johnson received the most attention during this year’s NASCAR Sprint Cup Series broadcasts. Statistics reflect all live race telecasts and replays of the 2012 NASCAR Sprint Cup Series season:
| Driver | # of interviews | Interview Time | Mentions |
| Jimmie Johnson | 90 | 1:14:48 | 7,744 |
| Denny Hamlin | 53 | 0:59:25 | 5,219 |
| Brad Keselowski | 69 | 1:06:50 | 5,059 |
| Kyle Busch | 21 | 0:14:24 | 4,840 |
| Jeff Gordon | 58 | 1:01:54 | 4,721 |
| Tony Stewart | 53 | 0:53:13 | 3,854 |
| Dale Earnhardt, Jr. | 54 | 0:54:11 | 3,422 |
| Greg Biffle | 27 | 0:22:57 | 3,338 |
| Matt Kenseth | 41 | 0:27:56 | 3,226 |
| Clint Bowyer | 43 | 0:44:00 | 3,131 |
| Kasey Kahne | 33 | 0:34:35 | 3,008 |
| Kevin Harvick | 18 | 0:26:50 | 2,624 |
| Martin Truex, Jr. | 24 | 0:26:15 | 2,444 |
| Carl Edwards | 35 | 0:36:08 | 2,358 |
| Mark Martin | 12 | 0:12:47 | 1,687 |
(Joyce Julius)(12-6-2012)