Watkins Glen International announced that the Cheez-It brand has signed a multi-year agreement to be the title sponsor for the NASCAR Sprint Cup Series race starting in 2013. While the Cheez-It brands parent, the Kellogg Company, has been part of the NASCAR landscape since 1991, this is the companys first race entitlement sponsorship. The Glen is not only a fan favorite, but is a circuit that drivers look forward to tackling. Roush Fenway Racings Carl Edwards will be looking to add a Sprint Cup victory at the track to his 2012 Nationwide win. Edwards will be piloting the #99 Cheez-It Ford Fusion for the race. Fans can purchase tickets and find out further information about the Cheez-It 355 at The Glen by visiting www.TheGlen.com.( WGI )
