One of the most recognizable of Bristol Motor Speedways guest initiative programs takes shape for 2013 with at least three new partners. The Fan-Friendly Lodging Program identifies properties with reduced rates and nightly minimums to help ease the cost of attending events at Bristol Motor Speedway. It is just one of the more than half-dozen such programs established at BMS in the last three years aimed at adding value to the pilgrimage made by guests to the East Tennessee mountains. ‘When we developed this program more than three years ago, we did not want to limit the definition of lodging properties to just hotels, but any type of facility with accommodations for our guest’ said BMS General Manager Jerry Caldwell. ‘As a result we have chain and privately-owned hotels, cabins, lodges and even an historic Inn which has hosted three former U.S. Presidents. Properties in three states: Tennessee, Virginia and North Carolina, make up the preliminary list for 2013. Caldwell expects more properties to join the program.( BMS )(1-31-2013) News from January 30, 2013
