For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sundays race. Began recording the times at the Invocation of the race at 1:10 PM, and stopped at the waving of the checkered flag at 4:39 PM (all times are EST). Fox was the broadcast team for this event. Total number of commercials: 138 Total number of companies or entities advertised: 76 Number of traditional commercials (not split-screen): 123 Total number of companies or entities advertised: 63 Number of ‘Side-by-Side commercials during race broadcast (split-screen): 15 Total number of companies or entities advertised: 13 Number of times Fox utilized ‘Side-by-Side commercials during this broadcast: 4 Total number of brief promos of products/services during the race broadcast: 42 Total amount of time these brief promos take during broadcast: app. 5 min. 20 sec. Start time to record race/commercial periods: 1:10 PM End time to record race/commercial periods: 4:39 PM Total minutes of complete race broadcast: 209 Minutes of race broadcast: 142 Minutes of traditional commercials (not split-screen): 66 Minutes of ‘Side-by-Side commercials (split-screen): 8 Number of times Danica Patrick was NOT referred to as a driver (leading many to wonder, ‘Then what DOES James Franco think she does?”): 1 Number of stealthy whispered conversations between a rookie and a veteran (leading many to wonder, ‘Perhaps hes telling her that, of course, she IS a driver?”): 1 Number of missed restarts: 0 Number of ‘mystery cautions (debris not shown): 2 Total race brdcst time 142 Total comm. brdcst time 66 See past races, links and more my TV Commercials page .
