Pocono Raceway and Strike Ten Entertainment, the sponsorship activation arm of the bowling industry, jointly announce a groundbreaking, multi-faceted partnership deal that brings together two of the nations favorite sports brands: NASCAR and GoBowling.com , the official brand of bowling. For the first time ever, the 2013 and 2014 August NASCAR Sprint Cup Series races will be renamed the ‘GoBowling.com 400″ as part of this freshly inked two-year sponsorship. In addition to the renaming of the GoBowling.com 400, TPocono Raceway and Strike Ten Entertainment will deploy an integrated sponsorship campaign that will extend across multiple platforms including traditional marketing, digital and social media as well as event activations. The partnership program will also include a series of GoBowling.com-themed bowling league promotional contests and in-center marketing elements, as well as other initiatives to be rolled out across the more than 4,000 participating bowling centers.( Pocono Raceway )
