For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sundays race. Began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 11:17 PM (all times are EDT). I did not keep records for the pre- and post-race coverage. Fox was the broadcast team for this event. Total number of commercials: 106 Total number of companies or entities advertised: 61 Number of traditional commercials (not split-screen): 98 Total number of companies or entities advertised: 58 Number of ‘Side-by-Side commercials during race broadcast (split-screen): 8 Total number of companies or entities advertised: 5 Number of times Fox utilized ‘Side-by-Side commercials during this broadcast: 2 Total number of brief promos of products/services during the race broadcast: 39 Total amount of time these brief promos take during broadcast: app. 6 min. Start time to record race/commercial periods: 7:30 PM End time to record race/commercial periods: 11:17 PM Total minutes of complete race broadcast: 227 Minutes of race broadcast: 180 Minutes of traditional commercials (not split-screen): 47 Minutes of ‘Side-by-Side commercials (split-screen): 4 Number of missed restarts: 0 Number of ‘mystery cautions (debris not shown): 3 Total race brdcst time 180 Total comm. brdcst time 47 Commercials during race broadcast: ‘Side-by-Side (‘Thank you! to all of the participating sponsors!) 7:57 PM 7:59 PM Sprint.com/drive ‘No Texting & Driving (Dale Earnhardt Jr.); Toyota #LetsGoPlaces; Coca-Cola Racing Family (Tony Stewart, Danica Patrick, Kyle Busch, Joey Logano, Ryan Newman, Denny Hamlin); GoodYear (various drivers) 10:59 PM 11:01 PM Sprint.com/drive ‘No Texting & Driving (Dale Earnhardt Jr.); Toyota Tundra?Endeavour; Pepsi Max Test Drive (Jeff Gordon); Subway (Carl Edwards) See full rundown and past races at CawsnJaws.com .
