Georgia-based Farm Rich is revving up its engines with Unadilla, Ga., native David Ragan for Septembers premier short track scene at the Richmond International Raceway for the Federated Auto Parts 400 NASCAR Sprint Cup Series Race. The Sept. 7 NASCAR Sprint Cup Series Race is the second time this season Farm Rich has served as the primary sponsor of Ragan and his #34 Ford. In May 2013, the frozen snacks and appetizers brand teamed up with him at Talladega for the Aarons 499 race weekend, where Ragan won his second Sprint Cup victory in an exhilarating 1-2 finish for Front Row Motorsports. ‘After Davids incredible race at Talladega, were especially excited to partner with him and the #34 team again’ said Shannon Gilreath, senior brand manager for Farm Rich. ‘Not only is he a great driver, but hes also a great guy who our consumers relate to as part of Farm Richs wholesome, family brand.” Farm Rich has extended the partnership to include The Kroger. Kroger will be included on the #34 car as well as host Farm Rich product demonstrations at more than 650 stores nationwide on race day. ‘Farm Rich fans are huge supporters of NASCAR so this is an ideal sponsorship for us’ Gilreath added. ‘Were hoping to see David and the Farm Rich #34 car in another victory lap, but either way, well all be cheering for him in September.”( FRM ), see an image of the scheme on the #34 Team Schemes page .
